Hall and Hall

America’s largest and most effective land brokerage sought a digital partner who could capture the land’s beauty and unite sales technology into a bespoke, mobile-friendly website.

Client Location



Strategy, Information Architecture, User Interface & Experience, Visual Design, Front-End Development, Back-End Development, Custom Search

Hall & Hall details
The Challenge

Bringing the Land to Life

Stepping out, you see a broad green valley dotted with black cattle, the Montana foothills on the horizon still in shadow as the sun slowly rises on a three-bedroom stone house and wooden barn. The wind moves the grass in gentle waves as it stretches down to the private fishing pond and back up to the glass Great Room, giving it the name Dancing Wind Ranch. This 1,750-acre working ranch was 2018’s House of the Year in a Wall Street Journal poll and just one of the exclusive properties that Hall and Hall represented.

The challenge: to build an online space that brings the land to life.

Hall & Hall mobile homepage details

Teamwork Makes the Dream Work

Led by new usability requirements and brand positioning, we worked with VEEP Marketing and the Hall and Hall team to design a personalized land discovery tool that brought new functionality and further cemented the Hall and Hall position as the clear leader in rural real estate.

Hall & Hall homepage details
Magnifying the Stunning Natural Beauty

Magnifying the Stunning Natural Beauty

With more than a dozen custom templates, the new design is tailored to enhance usability, improve engagement, and highlight their properties in new ways. We chose subdued elements that magnify the stunning natural beauty, creating an extensible design system that provides a variety of design patterns.

There is Also Beauty in How it Works

Not just any agency can do this level of development. Take the Property Search — since property data is externally gathered, we came up with a sync-and-store approach that could accommodate the large amounts of data, store it within the site, keep it as up to date as possible and handle the wide array of sorting options.

Hall & Hall listing details
Hall & Hall details
Managing Director of Hall and Hall testimonial

Electric Pulp did a beautiful job developing a high-impact site that far exceeded requirements and blew-away our expectations! Our prospects are engaging more deeply and converting to leads more quickly.

B Elfland
Managing Director of Hall and Hall